Thursday, January 30, 2020

Case Method Essay Example for Free

Case Method Essay This introduction is intended to provide students with some basic information about the case method, and guidelines about what they must do to gain the maximum benefit from the method. We begin by taking a brief look at what case studies are, and how they are used in the classroom. Then we discuss what the student needs to do to prepare for a class, and what she can expect during the case discussion. We also explain how student performance is evaluated in a case study based course. Finally, we describe the benefits a student of management can expect to gain through the use of the case method. There is no universally accepted definition for a case study, and the case method means different things to different people. Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach. Case material ranges from small caselets (a few paragraphs to one-two pages) to short cases (four to six pages) and from 10 to 18 page case studies to the longer versions (25 pages and above). A case is usually a â€Å"description of an actual situation, commonly involving a decision, a challenge, an opportunity, a problem or an issue faced by a person or persons in an organization. 1 In learning with case studies, the student must deal with the situation described in the case, in the role of the manager or decision maker facing the situation. An important point to be emphasized here is that a case is not a problem. A problem usually has a unique, correct solution. On the other hand, a decision-maker faced with the situation described in a case can choose between several alternative courses of action, and each of these alternatives may plausibly be supported by logical argument. To put it simply, there is no unique, correct answer in the case study method. The case study method usually involves three stages: individual preparation, small group discussion, and large group or class discussion. While both the instructor and the student start with the same information, their roles are clearly different in each of these stages, as shown in Table 1. 1 Michiel R. Leeenders, Louise A. Mauffette-Launders and James Erskine, Writing Cases, (Ivey Publishing, 4th edition) 3. l Learning with Cases Table 1 Teacher and Student Roles in a Regular Case Class When Before Class Teacher Assigns case and often readings Prepares for class May consult colleagues During Class After Class Deals with readings Leads case discussion Evaluates and records student participation Evaluates materials and updates teaching note Student or Participant Receives case and assignment Prepares individually Discusses case in small group Raises questions regarding readings Participates in discussion Compares personal analysis with colleagues’ analysis. Reviews class discussion for major concepts learned. Source: Michiel R. If the stick had the picture of a motorbike, the consumer was entitled to the second prize, a TVS motorbike. If the print portrayed a camera, the customer was entitled to the third prize, a Canon camera. The picture of an ice candy stick won the consumer, the consolation prize of a Feast Jaljeera Blast (actual jaljeera drink, in the form of an ice candy). In 2002, HLL launched an innovative, aggressive and the first of its kind promotional campaign called ‘Ek Din Ka Raja’ (EDKR). Unlike the previous product specific campaigns, EDKR covered the entire range of ice creams. Running from March 2002 to May 2002, EDKR was the biggest ever promotional campaign for Kwality Wall’s. The contest was awarded the Best Promotion Campaign in India award at the Promotion Marketing Awards of Asia (PMAA) in Singapore. The promotion also won two more awards in Asia a Silver for the ‘Best Idea or Concept’ and a Bronze for the ‘Best use of Direct Marketing’ out of 97 short listed entries from Singapore, India, 38 Unilever in India: Building the Ice Cream Business Philippines, China, Japan, Taiwan, Thailand and Korea. 16 The total number of redemptions was close to a million, with each consumer spending a minimum of Rs. 100 to Rs. 125 per redemption. The EDKR contest entitled up to 10 lucky consumers to spend Rs 10 lakhs in a days shopping with their family in Mumbai. They

Wednesday, January 22, 2020

Comparing Relationships Between Gods and Men in Prometheus Bound and Job :: Comparison Compare Contrast Essays

The Relationships Between Gods and Men in Prometheus Bound and Job      Ã‚  Ã‚   The question of why bad things happen to good people has perplexed and angered humans throughout history. The most common remedy to ease the confusion is to discover the inflicter of the undeserved suffering and direct the anger at them: the horror felt about the Holocaust can be re-directed in the short term by transforming Adolf Hitler into Lucifer and vilifying him, and, in the long term, can be used as a healing device when it is turned into education to assure that such an atrocity is never repeated. What, however, can be done with the distasteful emotions felt about the victims of Hiroshima and Nagasaki? Surely the citizens of those two cities did not themselves directly provoke the government of the United States to deserve the horror of a nuclear attack. Can it be doubted that their sufferings were undeserved and should cause deep sorrow, regret, and anger? Yet for the citizens of the United States to confront these emotions they must also confront t he failings of their own government. A similar problem is found in two works of literature, Aeschylus' Prometheus Bound and the book of Job found in the Tanakh. In each of these works a good man is seen to be suffering at the hand of his god; Prometheus is chained to a rock by Zeus who then sends an eagle to daily eat Prometheus' liver while Job is made destitute and brought to endure physical pain through an agreement between God~ and Satan. To examine the travails of these two men is to discover two vastly different concepts of the relationship between god and man.    The first question which must be addressed is, "Why have these men been made to suffer?" To simply say that Zeus or God is displeased is not enough, and to say that Prometheus and Job have sinned is confusing. Most Western readers approach these works with a pre-conceived notion of sin which has been born out of the Judeo-Christian theological tradition a tradition which dictates that there are specific moral rules which must be followed, and to transgress them is to sin. While this interpretation of sin may be functional for a reading of Job, it is useless for understanding Prometheus Bound. Comparing Relationships Between Gods and Men in Prometheus Bound and Job :: Comparison Compare Contrast Essays The Relationships Between Gods and Men in Prometheus Bound and Job      Ã‚  Ã‚   The question of why bad things happen to good people has perplexed and angered humans throughout history. The most common remedy to ease the confusion is to discover the inflicter of the undeserved suffering and direct the anger at them: the horror felt about the Holocaust can be re-directed in the short term by transforming Adolf Hitler into Lucifer and vilifying him, and, in the long term, can be used as a healing device when it is turned into education to assure that such an atrocity is never repeated. What, however, can be done with the distasteful emotions felt about the victims of Hiroshima and Nagasaki? Surely the citizens of those two cities did not themselves directly provoke the government of the United States to deserve the horror of a nuclear attack. Can it be doubted that their sufferings were undeserved and should cause deep sorrow, regret, and anger? Yet for the citizens of the United States to confront these emotions they must also confront t he failings of their own government. A similar problem is found in two works of literature, Aeschylus' Prometheus Bound and the book of Job found in the Tanakh. In each of these works a good man is seen to be suffering at the hand of his god; Prometheus is chained to a rock by Zeus who then sends an eagle to daily eat Prometheus' liver while Job is made destitute and brought to endure physical pain through an agreement between God~ and Satan. To examine the travails of these two men is to discover two vastly different concepts of the relationship between god and man.    The first question which must be addressed is, "Why have these men been made to suffer?" To simply say that Zeus or God is displeased is not enough, and to say that Prometheus and Job have sinned is confusing. Most Western readers approach these works with a pre-conceived notion of sin which has been born out of the Judeo-Christian theological tradition a tradition which dictates that there are specific moral rules which must be followed, and to transgress them is to sin. While this interpretation of sin may be functional for a reading of Job, it is useless for understanding Prometheus Bound.

Monday, January 13, 2020

John Dewey Habits and Will

Would Dewey’s advice for correcting a bad habit work for you? How would you go about reforming one of your habits? According to John Dewey, Habits are inevitable. We are empowered by both good and bad habits. In his essay, â€Å"Habits and Will†, Dewey states that we envision bad habits as such acts of â€Å"foolish idling, gambling, addiction to liquor and drugs†, and we associate good habits with skills such as walking, playing a musical instrument, and typing. We see bad habits as desires and good habits as abilities that â€Å"exist far from our impulsive desires†.Bad habits are not deliberately formed and are also hard to break. Dewey explains that will power alone is not enough; one must follow a specific method to turn habits around. I feel that I, someone who tends to get distracted easily and procrastinate, should benefit from Dewey’s habit-breaking method. Dewey writes that a friend of his remarked that there was a superstition among perso ns that believe that if one is told what to do, if the right end is pointed to them, all that is required in order to bring about the right act is will or wish on the part of the one who is to act.According to them, if a man who slouches is told to stand up straight, all that is needed is an effort by him, and the problem is fixed. Dewey’s main argument in his essay is that this method does not work. Instead, he suggests that in order to fix or undo our bad habits we must replace them with another habit that is of goodness; you must have more than solely will power to defy a habit. I think that I can benefit from Dewey’s method and start a new habit to break my habit of procrastinating.Every day, I feel that I am easily and frequently distracted when doing schoolwork, which causes me to procrastinate. Every day, I try to break this habit and am unsuccessful. Sitting and thinking â€Å"don’t get distracted† does not work because in doing so, I get distract ed by thinking about not getting distracted, instead of actually working. My problem is not struggling to sit down and take my homework out. My problem is getting distracted frequently and taking forever to make progress- especially when I know I have time to spare.When time is running out, I tend to work much more efficiently. My bad habits of getting distracted and procrastinating counteract my good habit of taking out my homework as soon as possible. I am well aware of my habits, and know that I would feel less stressed if I could correct them. Also, every day, I have to listen to my parents tell me constantly to hurry up my work and get to bed, when I obviously want to do just that, but cannot. If I use Dewey’s method, I need to create a flank movement that will form a good habit which will aid me in breaking my bad habits.These flank movements that Dewey speaks of are some action that prevents the bad habit and leads you in the direction of something else. Instead of sol ely relying on willpower alone, I could think of a way to make myself concentrate better and feel an urge to get my work done as soon as possible. One idea I thought of is changing my environment, and instead of sitting at my desk to work, I can move somewhere else, less distracting, such as the library. If I work there, I will feel more rushed and obliged to work efficiently.I will set a goal to get a certain amount of work completed during my time at the library. I do not want to and cannot spend all afternoon and evening at the library, so and I will desire to get my work done speedily, and I will work as if it was late at night. In â€Å"Habits and Will,† John Dewey says, â€Å"[A habit] makes us do things we are ashamed of, things which we tell ourselves we prefer not to do. † He elaborates on the fact that we are our habit. Dewey forces us to admit that our bad habit is a fundamental part of our self.He insists that a bad habit can’t be overcome by will al one. We need to forget the bad habit and find an alternate activity (a flank movement) that can attract us and that we can focus on. He repeats that a bad habit can’t be overcome by will alone, contrary to popular belief, but only by picking up a flank movement. So in order for me to abolish my procrastination, or at least minimize it, I need to find an act that is different from my usual routine. I have to make the completion of this new action my new goal, and focus on reaching it.If I do not, I will continue to do the same thing over and over again, like I have done for years. All habits are demands for certain kinds of activity; and they constitute the self. Our â€Å"self† is the interpenetration of will and desire and habit and action. Our selfhood isn’t what we think, but what we do; the way we act. we never intend to become an alcoholic or addicted to cigarettes. These habits come from a weakness within us all. We are too self– loved and too stubb orn to face facts which leads us to the excuses of somehow and evil power has overcome our certain abilities.Thirdly, he believes that bad habits are created from our feeling of a lack of purpose and the desires that come shortly after in attempt for immediate solutions. It would take a experience in life that enables something purposeful about us to truly appreciate the importance of ridding of the bad. http://www. alexandercenter. com/jd/johndeweyhabits. html http://www. nashvillegreatbooks. com/2009/11/john-dewey-habit-and-will. html http://www. ljhammond. com/phlit/2005-11c. htm

Sunday, January 5, 2020

Joy Luck Club Is A Story About Four Mothers - Free Essay Example

Sample details Pages: 3 Words: 883 Downloads: 6 Date added: 2019/08/06 Category Literature Essay Level High school Tags: Joy Luck Club Essay Did you like this example? Joy Luck Club is a story about four mothers and four daughters discovering themselves and their difficult mother daughter relationship. The Film starts off with June and Suyuan. Suyuan escaped a worn torn part of china during her escape she lost her twin daughters. When in America she had June. Suyuan wants he best for June but June doesnt want to do what her mother wants her to do so she end up disappointing Suyuan. June mistakes Suyuans love for criticism and gets upset at herself because she cant live up to her mothers expectations. This is not true because Suyaun believes that June has the biggest heart and thats what shes most proudest of. Suyuan passes away and the club members tell June they have found her twin sisters. June goes to China to visit them and break the news of their mothers passing. The story continues with Lindo and Waverly. Lindo was brought up in a forced marriage that she got out of without breaking her families promise to her husbands family. In America Lindo has two children a boy and a girl named Waverly. Don’t waste time! Our writers will create an original "Joy Luck Club Is A Story About Four Mothers" essay for you Create order When Waverly was young she became very good at chess and Lindo had a bad habit of showing her off so she can seem like a good parent. When Waverly gets older she has a baby with a chinese man who she later gets divorced to then gets engaged to a caucasian man named Rich. Lindo doesnt agree with it and Waverly does everything in her power for her to like Rich. She even rings him to a dinner party where he brutally embarrass himself. Later on in a discussion the mother and daughter have in a hair salon Lindo gives Waverly and Rich her blessing. The next pair are Ying-Ying and Lena. Ying-Ying was once happily married to Lin Xiao and had a baby boy with him. Lin Xiao starts becoming abusive which makes Ying-Ying depressed. In this depressed state of mind Ying-Ying drowns her son to get revenge on Lin Xiao. Ying Ying immigrated to America and started a new family. Still distraught on her past Ying Ying worried her daughter Lena as a child. When Lena got older Ying Ying is now over her trauma. Lena gets married to her boss and they have a fifty fifty relationship. Lena wasnt happy with this and Ying Ying could tell. Ying YIng tells Lena to leave the relationship until you get what you want. They get a divorce am Lena then finds a new man who gives her everything she wants. The last pair are An-Mei and Rose. An-mei never knew her mom because she was kicked out when she was only four because she had relations with a wealthy man after her husband died. An-Meis mother comes back to see her own mother on her deathbed. As she was leaving An-Mei begged to go with her so she wouldnt lose her mom again. An-Mei learns her mother was actually raped and they kicked her out so she had nowhere else to go. An Meis mom commits suicide and at her moms funeral she causes a scene and tells them to honor her mom as if she was the first wife. An Mei grows up and has her own daughter named Rose. Rose has a boyfriend whos family is very racist towards Rose because she is Asian. Ted (Roses Boyfriend) stands up for her. They get married but soon become distant. Rose is a stay at home wife who pays the bills, cook dinner, and etc. She starts to become submissive and Ted starts to take notice. They have a kid but this does not solve much. An Mei talks to Rose and tells her to stop letting him take advantage of her. Rose tells Ted to leave and that hes not taking their daughter to show that she can stand up for herself. Later on the couple got back together. I cant pick one story because I relate to them all and they all hit me. The story overall is special to me because I can relate to it in many ways because a mother daughter relationship can be very difficult especially if your mother has been through certain things. I feel as tho Chinese mothers want to pass on the same message as some American mothers which is to be strong as a women and as a person. They love that was shown was tough love and the mothers were basing their lessons off of their own experiences. The daughters in all the stories are struggling with their chinese identities but they found in their mothers stories which I thought was beautiful. Like with June she didnt like when people spoe chinese around her because she couldnt understand it or when Lindo handed her the letter. After she met her sisters i feel as tho she felt closer to her identity. Two things that we talked about in class that I seen in the film was feng shui and the tiger mother. When Ying Ying is in the house and she starts trying to rearrange things is an example of fengshui. Or when June was younger and Susuyan said In this household, only the obedient daughter. this is an example of Tiger Mother.