Thursday, January 30, 2020
Case Method Essay Example for Free
Case Method Essay This introduction is intended to provide students with some basic information about the case method, and guidelines about what they must do to gain the maximum benefit from the method. We begin by taking a brief look at what case studies are, and how they are used in the classroom. Then we discuss what the student needs to do to prepare for a class, and what she can expect during the case discussion. We also explain how student performance is evaluated in a case study based course. Finally, we describe the benefits a student of management can expect to gain through the use of the case method. There is no universally accepted definition for a case study, and the case method means different things to different people. Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach. Case material ranges from small caselets (a few paragraphs to one-two pages) to short cases (four to six pages) and from 10 to 18 page case studies to the longer versions (25 pages and above). A case is usually a ââ¬Å"description of an actual situation, commonly involving a decision, a challenge, an opportunity, a problem or an issue faced by a person or persons in an organization. 1 In learning with case studies, the student must deal with the situation described in the case, in the role of the manager or decision maker facing the situation. An important point to be emphasized here is that a case is not a problem. A problem usually has a unique, correct solution. On the other hand, a decision-maker faced with the situation described in a case can choose between several alternative courses of action, and each of these alternatives may plausibly be supported by logical argument. To put it simply, there is no unique, correct answer in the case study method. The case study method usually involves three stages: individual preparation, small group discussion, and large group or class discussion. While both the instructor and the student start with the same information, their roles are clearly different in each of these stages, as shown in Table 1. 1 Michiel R. Leeenders, Louise A. Mauffette-Launders and James Erskine, Writing Cases, (Ivey Publishing, 4th edition) 3. l Learning with Cases Table 1 Teacher and Student Roles in a Regular Case Class When Before Class Teacher Assigns case and often readings Prepares for class May consult colleagues During Class After Class Deals with readings Leads case discussion Evaluates and records student participation Evaluates materials and updates teaching note Student or Participant Receives case and assignment Prepares individually Discusses case in small group Raises questions regarding readings Participates in discussion Compares personal analysis with colleaguesââ¬â¢ analysis. Reviews class discussion for major concepts learned. Source: Michiel R. If the stick had the picture of a motorbike, the consumer was entitled to the second prize, a TVS motorbike. If the print portrayed a camera, the customer was entitled to the third prize, a Canon camera. The picture of an ice candy stick won the consumer, the consolation prize of a Feast Jaljeera Blast (actual jaljeera drink, in the form of an ice candy). In 2002, HLL launched an innovative, aggressive and the first of its kind promotional campaign called ââ¬ËEk Din Ka Rajaââ¬â¢ (EDKR). Unlike the previous product specific campaigns, EDKR covered the entire range of ice creams. Running from March 2002 to May 2002, EDKR was the biggest ever promotional campaign for Kwality Wallââ¬â¢s. The contest was awarded the Best Promotion Campaign in India award at the Promotion Marketing Awards of Asia (PMAA) in Singapore. The promotion also won two more awards in Asia a Silver for the ââ¬ËBest Idea or Conceptââ¬â¢ and a Bronze for the ââ¬ËBest use of Direct Marketingââ¬â¢ out of 97 short listed entries from Singapore, India, 38 Unilever in India: Building the Ice Cream Business Philippines, China, Japan, Taiwan, Thailand and Korea. 16 The total number of redemptions was close to a million, with each consumer spending a minimum of Rs. 100 to Rs. 125 per redemption. The EDKR contest entitled up to 10 lucky consumers to spend Rs 10 lakhs in a days shopping with their family in Mumbai. They
Wednesday, January 22, 2020
Comparing Relationships Between Gods and Men in Prometheus Bound and Job :: Comparison Compare Contrast Essays
The Relationships Between Gods and Men in Prometheus Bound and Job à à à à The question of why bad things happen to good people has perplexed and angered humans throughout history. The most common remedy to ease the confusion is to discover the inflicter of the undeserved suffering and direct the anger at them: the horror felt about the Holocaust can be re-directed in the short term by transforming Adolf Hitler into Lucifer and vilifying him, and, in the long term, can be used as a healing device when it is turned into education to assure that such an atrocity is never repeated. What, however, can be done with the distasteful emotions felt about the victims of Hiroshima and Nagasaki? Surely the citizens of those two cities did not themselves directly provoke the government of the United States to deserve the horror of a nuclear attack. Can it be doubted that their sufferings were undeserved and should cause deep sorrow, regret, and anger? Yet for the citizens of the United States to confront these emotions they must also confront t he failings of their own government. A similar problem is found in two works of literature, Aeschylus' Prometheus Bound and the book of Job found in the Tanakh. In each of these works a good man is seen to be suffering at the hand of his god; Prometheus is chained to a rock by Zeus who then sends an eagle to daily eat Prometheus' liver while Job is made destitute and brought to endure physical pain through an agreement between God~ and Satan. To examine the travails of these two men is to discover two vastly different concepts of the relationship between god and man. à The first question which must be addressed is, "Why have these men been made to suffer?" To simply say that Zeus or God is displeased is not enough, and to say that Prometheus and Job have sinned is confusing. Most Western readers approach these works with a pre-conceived notion of sin which has been born out of the Judeo-Christian theological tradition a tradition which dictates that there are specific moral rules which must be followed, and to transgress them is to sin. While this interpretation of sin may be functional for a reading of Job, it is useless for understanding Prometheus Bound. Comparing Relationships Between Gods and Men in Prometheus Bound and Job :: Comparison Compare Contrast Essays The Relationships Between Gods and Men in Prometheus Bound and Job à à à à The question of why bad things happen to good people has perplexed and angered humans throughout history. The most common remedy to ease the confusion is to discover the inflicter of the undeserved suffering and direct the anger at them: the horror felt about the Holocaust can be re-directed in the short term by transforming Adolf Hitler into Lucifer and vilifying him, and, in the long term, can be used as a healing device when it is turned into education to assure that such an atrocity is never repeated. What, however, can be done with the distasteful emotions felt about the victims of Hiroshima and Nagasaki? Surely the citizens of those two cities did not themselves directly provoke the government of the United States to deserve the horror of a nuclear attack. Can it be doubted that their sufferings were undeserved and should cause deep sorrow, regret, and anger? Yet for the citizens of the United States to confront these emotions they must also confront t he failings of their own government. A similar problem is found in two works of literature, Aeschylus' Prometheus Bound and the book of Job found in the Tanakh. In each of these works a good man is seen to be suffering at the hand of his god; Prometheus is chained to a rock by Zeus who then sends an eagle to daily eat Prometheus' liver while Job is made destitute and brought to endure physical pain through an agreement between God~ and Satan. To examine the travails of these two men is to discover two vastly different concepts of the relationship between god and man. à The first question which must be addressed is, "Why have these men been made to suffer?" To simply say that Zeus or God is displeased is not enough, and to say that Prometheus and Job have sinned is confusing. Most Western readers approach these works with a pre-conceived notion of sin which has been born out of the Judeo-Christian theological tradition a tradition which dictates that there are specific moral rules which must be followed, and to transgress them is to sin. While this interpretation of sin may be functional for a reading of Job, it is useless for understanding Prometheus Bound.
Monday, January 13, 2020
John Dewey Habits and Will
Would Deweyââ¬â¢s advice for correcting a bad habit work for you? How would you go about reforming one of your habits? According to John Dewey, Habits are inevitable. We are empowered by both good and bad habits. In his essay, ââ¬Å"Habits and Willâ⬠, Dewey states that we envision bad habits as such acts of ââ¬Å"foolish idling, gambling, addiction to liquor and drugsâ⬠, and we associate good habits with skills such as walking, playing a musical instrument, and typing. We see bad habits as desires and good habits as abilities that ââ¬Å"exist far from our impulsive desiresâ⬠.Bad habits are not deliberately formed and are also hard to break. Dewey explains that will power alone is not enough; one must follow a specific method to turn habits around. I feel that I, someone who tends to get distracted easily and procrastinate, should benefit from Deweyââ¬â¢s habit-breaking method. Dewey writes that a friend of his remarked that there was a superstition among perso ns that believe that if one is told what to do, if the right end is pointed to them, all that is required in order to bring about the right act is will or wish on the part of the one who is to act.According to them, if a man who slouches is told to stand up straight, all that is needed is an effort by him, and the problem is fixed. Deweyââ¬â¢s main argument in his essay is that this method does not work. Instead, he suggests that in order to fix or undo our bad habits we must replace them with another habit that is of goodness; you must have more than solely will power to defy a habit. I think that I can benefit from Deweyââ¬â¢s method and start a new habit to break my habit of procrastinating.Every day, I feel that I am easily and frequently distracted when doing schoolwork, which causes me to procrastinate. Every day, I try to break this habit and am unsuccessful. Sitting and thinking ââ¬Å"donââ¬â¢t get distractedâ⬠does not work because in doing so, I get distract ed by thinking about not getting distracted, instead of actually working. My problem is not struggling to sit down and take my homework out. My problem is getting distracted frequently and taking forever to make progress- especially when I know I have time to spare.When time is running out, I tend to work much more efficiently. My bad habits of getting distracted and procrastinating counteract my good habit of taking out my homework as soon as possible. I am well aware of my habits, and know that I would feel less stressed if I could correct them. Also, every day, I have to listen to my parents tell me constantly to hurry up my work and get to bed, when I obviously want to do just that, but cannot. If I use Deweyââ¬â¢s method, I need to create a flank movement that will form a good habit which will aid me in breaking my bad habits.These flank movements that Dewey speaks of are some action that prevents the bad habit and leads you in the direction of something else. Instead of sol ely relying on willpower alone, I could think of a way to make myself concentrate better and feel an urge to get my work done as soon as possible. One idea I thought of is changing my environment, and instead of sitting at my desk to work, I can move somewhere else, less distracting, such as the library. If I work there, I will feel more rushed and obliged to work efficiently.I will set a goal to get a certain amount of work completed during my time at the library. I do not want to and cannot spend all afternoon and evening at the library, so and I will desire to get my work done speedily, and I will work as if it was late at night. In ââ¬Å"Habits and Will,â⬠John Dewey says, ââ¬Å"[A habit] makes us do things we are ashamed of, things which we tell ourselves we prefer not to do. â⬠He elaborates on the fact that we are our habit. Dewey forces us to admit that our bad habit is a fundamental part of our self.He insists that a bad habit canââ¬â¢t be overcome by will al one. We need to forget the bad habit and find an alternate activity (a flank movement) that can attract us and that we can focus on. He repeats that a bad habit canââ¬â¢t be overcome by will alone, contrary to popular belief, but only by picking up a flank movement. So in order for me to abolish my procrastination, or at least minimize it, I need to find an act that is different from my usual routine. I have to make the completion of this new action my new goal, and focus on reaching it.If I do not, I will continue to do the same thing over and over again, like I have done for years. All habits are demands for certain kinds of activity; and they constitute the self. Our ââ¬Å"selfâ⬠is the interpenetration of will and desire and habit and action. Our selfhood isnââ¬â¢t what we think, but what we do; the way we act. we never intend to become an alcoholic or addicted to cigarettes. These habits come from a weakness within us all. We are too selfââ¬â loved and too stubb orn to face facts which leads us to the excuses of somehow and evil power has overcome our certain abilities.Thirdly, he believes that bad habits are created from our feeling of a lack of purpose and the desires that come shortly after in attempt for immediate solutions. It would take a experience in life that enables something purposeful about us to truly appreciate the importance of ridding of the bad. http://www. alexandercenter. com/jd/johndeweyhabits. html http://www. nashvillegreatbooks. com/2009/11/john-dewey-habit-and-will. html http://www. ljhammond. com/phlit/2005-11c. htm
Sunday, January 5, 2020
Joy Luck Club Is A Story About Four Mothers - Free Essay Example
Sample details Pages: 3 Words: 883 Downloads: 6 Date added: 2019/08/06 Category Literature Essay Level High school Tags: Joy Luck Club Essay Did you like this example? Joy Luck Club is a story about four mothers and four daughters discovering themselves and their difficult mother daughter relationship. The Film starts off with June and Suyuan. Suyuan escaped a worn torn part of china during her escape she lost her twin daughters. When in America she had June. Suyuan wants he best for June but June doesnt want to do what her mother wants her to do so she end up disappointing Suyuan. June mistakes Suyuans love for criticism and gets upset at herself because she cant live up to her mothers expectations. This is not true because Suyaun believes that June has the biggest heart and thats what shes most proudest of. Suyuan passes away and the club members tell June they have found her twin sisters. June goes to China to visit them and break the news of their mothers passing. The story continues with Lindo and Waverly. Lindo was brought up in a forced marriage that she got out of without breaking her families promise to her husbands family. In America Lindo has two children a boy and a girl named Waverly. Donââ¬â¢t waste time! Our writers will create an original "Joy Luck Club Is A Story About Four Mothers" essay for you Create order When Waverly was young she became very good at chess and Lindo had a bad habit of showing her off so she can seem like a good parent. When Waverly gets older she has a baby with a chinese man who she later gets divorced to then gets engaged to a caucasian man named Rich. Lindo doesnt agree with it and Waverly does everything in her power for her to like Rich. She even rings him to a dinner party where he brutally embarrass himself. Later on in a discussion the mother and daughter have in a hair salon Lindo gives Waverly and Rich her blessing. The next pair are Ying-Ying and Lena. Ying-Ying was once happily married to Lin Xiao and had a baby boy with him. Lin Xiao starts becoming abusive which makes Ying-Ying depressed. In this depressed state of mind Ying-Ying drowns her son to get revenge on Lin Xiao. Ying Ying immigrated to America and started a new family. Still distraught on her past Ying Ying worried her daughter Lena as a child. When Lena got older Ying Ying is now over her trauma. Lena gets married to her boss and they have a fifty fifty relationship. Lena wasnt happy with this and Ying Ying could tell. Ying YIng tells Lena to leave the relationship until you get what you want. They get a divorce am Lena then finds a new man who gives her everything she wants. The last pair are An-Mei and Rose. An-mei never knew her mom because she was kicked out when she was only four because she had relations with a wealthy man after her husband died. An-Meis mother comes back to see her own mother on her deathbed. As she was leaving An-Mei begged to go with her so she wouldnt lose her mom again. An-Mei learns her mother was actually raped and they kicked her out so she had nowhere else to go. An Meis mom commits suicide and at her moms funeral she causes a scene and tells them to honor her mom as if she was the first wife. An Mei grows up and has her own daughter named Rose. Rose has a boyfriend whos family is very racist towards Rose because she is Asian. Ted (Roses Boyfriend) stands up for her. They get married but soon become distant. Rose is a stay at home wife who pays the bills, cook dinner, and etc. She starts to become submissive and Ted starts to take notice. They have a kid but this does not solve much. An Mei talks to Rose and tells her to stop letting him take advantage of her. Rose tells Ted to leave and that hes not taking their daughter to show that she can stand up for herself. Later on the couple got back together. I cant pick one story because I relate to them all and they all hit me. The story overall is special to me because I can relate to it in many ways because a mother daughter relationship can be very difficult especially if your mother has been through certain things. I feel as tho Chinese mothers want to pass on the same message as some American mothers which is to be strong as a women and as a person. They love that was shown was tough love and the mothers were basing their lessons off of their own experiences. The daughters in all the stories are struggling with their chinese identities but they found in their mothers stories which I thought was beautiful. Like with June she didnt like when people spoe chinese around her because she couldnt understand it or when Lindo handed her the letter. After she met her sisters i feel as tho she felt closer to her identity. Two things that we talked about in class that I seen in the film was feng shui and the tiger mother. When Ying Ying is in the house and she starts trying to rearrange things is an example of fengshui. Or when June was younger and Susuyan said In this household, only the obedient daughter. this is an example of Tiger Mother.
Saturday, December 28, 2019
The Importance Of A Better Care System For The Modern Age...
HIPPA REQUIRED BY LAW Instructor: Laura Aagesen By Charles H Price Jr CTUonline.edu 04/18/2015 HIPPA REQUIRED BY LAW. Attention: all management staff and employees recently the corporate office contacted our offices in regards to CEO Chief Executive Officer Beranger, â⬠HIPAA Health Information Portability and Accountability Act information request, she is requesting research information from us on the topic. Her plans include moving the health care organization toward the modern age of e-health within the online medical and public domains on the web. The goal is within reach of building sustained longevity within hippa guidelines and federal regulations to meet this request we must start from the beginning of healthcareâ⬠¦show more contentâ⬠¦For Americans living within the newly founded country, and the states it held within; congress gave the people their first surgeon general. Who in turn began a massive network of medical facilities hence the beginning of medical record keeping? Tracking illness and or recording them from patient who-were seamen who traveled the world and came home w ith strange new illnesses. (2015, History.com) Understanding Modern medical laws like HIPPA regulations can often leave patients and staff members a little confused if not properly trained to understand the new laws. The days of denials by insurance companies and their over-priced policies are nearly over thanks to the new Obama care programs the president has signed into law. Changing the way Americans do medical business and practices. Security and Privacy Rules? defining the objectives of the HIPAA and or, the new laws and the new requirements Obama care and HIPPA Have been put into place can be quite confusing even for senior staff so we are putting together this document to make you more aware of the topics and meet the required information for CEO Beranger . Tired of the old medical system in place The United States tired of the old medical system to protect patient information efforts where attempted to correct the issues of false or deliberate theft within medical claims. Attempts where made to protect patient information, but over the
Friday, December 20, 2019
The Tragedy Of Sophocles Antigone Essay - 1808 Words
Antigone is the main character of the homonymous tragedy of Sophocles. The play follows the formal conventions of Greek tragedy and it is composed of seven scenes (opening scene, prologos), five scenes and a final scene (exodus), which are divided noticeably by six choral songs (opening lyric, parodos) and five choral songs (stasima) which have some relevance to the dramatic situation. As Aristotle distinguishes in his work of literary criticism, Poetics, part of the excitement of a tragic performance comes from the skillful structuring of the plot (muthos). In Antigone, the way in which the play is built through a series of climaxes and confrontations that culminate in the revelation of Creonââ¬â¢s mistake and the disclosure of the multiple deaths is characteristic. The tragedies often are named after female figures, which may seem a paradox with the absolute lack of power of women in a patriarchal society. One of the theories that have been advanced is that even at that time there was the idea that a female figure can be reason of change and transformation. Hegel, regarding to this, defined woman as the weak ring of the chain, which from an ideological point of view can be considered either positive or negative: the woman is fragile, weak, unreliable. At the beginning of the nineteenth century Hegel also saw foreshadowed the conflict between Antigone and Creon, the conflict between the needs of the family and those of the state. In fact, in the gracious gesture of Antigone,Show MoreRelatedThe Tragedy Of Antigone By Sophocles1182 Words à |à 5 PagesThe play Antigone, composed by Sophocles, informs us that fate cannot be controlled by anyone. Fate is an essential part of many tragedies. As for the characters in Antigone, their fates end up being unavoidable, whether it is due to the reason that they refused to accept it until it was very late, or they accepted the fate and permitted it to come to pass. The characterââ¬â¢s lives possess set conclusions, and there exits some clues on what these conclusions shall be, and when they shall happen. TheRead MoreThe Tragedy Of Sophocles Antigone928 Words à |à 4 PagesAntigone Antigone was written in 441 BC by the Greek playwright Sophocles. The play is set in the ancient city of Thebes. Women were not recognized of importance in ancient Athens, so in turn they were not allowed to attend the plays and any character that was a woman was to be played as a man, wearing a mask. Sophocles wrote many other great Greek tragedies including Odeipus the King. In the prequel to Antigone, Odeipus the King, Odeipus is born as a curse. His parents went to the oracle and receivedRead MoreThe Tragedy Of Sophocles Antigone1355 Words à |à 6 Pagesscenarios. For example in Sophoclesââ¬â¢ play Antigone there are a few characters that one might say suffered. The two characters that are believed to suffer the most in this play are Antigone and Creon, however Creon does suffer more than Antigone. Sophoclesââ¬â¢ play is to be said to be one of the best tragedy plays ever to be written and performed. The reasoning behind this is because of the true suffering that Creon does throughout the play. The whole play brings in the theme of tragedy from the beginningRead MoreThe Tragedy Of Sophocles Antigone1705 Words à |à 7 Pagesthe subject of honorable morality, Antigone possesses the moral high ground in accordance to the Greek expectations of the historical era when compared to the opposition of Creon. Owing to Sophoclesââ¬â¢ tragedy known as Antigone, it offers the question of what type of law should be relevant when both divine law and common law clash in their interests. As such, it delves into a complex setting of a post-civil war Thebes, whereby throughout the entirety of the tragedy the audience learns of the fates ofRead MoreThe Tragedy of Sophocles Antigone956 Words à |à 4 Pages The Tragedy of Antigone nbsp;In the story of Antigone, Oedipus has already died, his two sons. Polyneices and Eteocles, left to contend for the throne of Thebes. In their contention for the throne, the two brothers slay one another, leaving Creon once again to be the acting regent of Thebes. With this power, Creon declares that Polyneices must be left to rot on the battlefield, the highest disgrace to any Greek. Antigone, daughter of Oedipus, is left torn between state of family, and in theRead MoreThe Tragedy Of Sophocles Antigone976 Words à |à 4 PagesThe story in Antigone shows two things that Sophocles could be pointing which is important whether may be the family or authority. Readers could not tell whether Sophocles would be choosing which but most conclude that Sophocles could be siding with family as it talks much more about it than authority. In the mind of a reader, family is mostly likely the winner as Antigone cares her brother Polyneices, Antigone denies the rule of Creon, Creon values his son and his wife, and Sophocles might be makingRead MoreThe Tragic Tragedy Of Antigone By Sophocles1440 Words à |à 6 Pages Antigone The tragic play ââ¬ËAntigoneââ¬â¢ by Sophocles is a tale that will forever project different interpretations and meanings, one no more accurate than the other. The playââ¬â¢s protagonist, Antigone, is typically always seen in an innocent aspect, and Creon is always seen as a villain due to the ongoing quarrel between the two. But, who is to say that either one is heroic or villainous? Sure, there are many admirable qualities that Antigone possesses, but she also shows that she is unwilling to changeRead More Sophocles Greek Tragedy, Antigone Essay465 Words à |à 2 PagesIt has been said that love conquers all. Love is a major issue in Sophocles Greek Tragedy, Antigone. Antigoneââ¬â¢s family is full of incest and betrayal. People say that Antigone, and her sister Ismene have been cursed because of their familyââ¬â¢s bad decisions and horrible luck. Love in Antigoneââ¬â¢s case did conquer all, but do the tragedy of deaths. Antigoneââ¬â¢s love for her deceased bro ther eventually caused her own death. Antigoneââ¬â¢s death went on to cause Haimonââ¬â¢s death, which ultimately caused the deathRead MoreTragedy in Antigone by Sophocles and Blackfish771 Words à |à 4 PagesKarl Marx, the German philosopher, once said ââ¬Å"History repeats itself, first as tragedy, second as farce.â⬠For me, this quote clearly describes the overarching relationship between Blackfish and Antigone. This analogy starts with Antigone, written about an oppressed woman against the fists of tyranny. That early in history womanââ¬â¢s rights was often taboo at places, and democracy was only recently established. Yet, Antigone went against the norm by focusing on a heroine that challenged male authorityRead MoreEssay about Sophocles Antigone: A Great Tragedy1073 Words à |à 5 Pagescan create a major difference, but one decision can create major conflict. One decision affects all other decisions. The effects of one decision are present in Antigone by the greek author, Sophocles. The setting of Antigone is the ancient city of Thebes after a battle between Polyneices and Eteocles. During the battle, a great tragedy occurs when Eteocles and Polyneices kill each other. The battle is a result of one decision by Polyneices to conquer Thebes, and his attempt is a utter failure
Thursday, December 12, 2019
Contingent Value of Dynamic Capabilities â⬠MyAssignmenthelp.com
Question: Discuss about the Contingent Value of Dynamic Capabilities. Answer: Introduction The report helps in analysis of the macro and micro analysis of AIA life insurance company. The macro and micro analysis has to be done in an effectual manner wherein it will help in understanding the different strengths, weaknesses, opportunities and threats. The competitive analysis is required to be done as this will help in understanding the strategic groups of AIA insurance company. The main aim and purpose of the report is to understand the competitive strategy of AIA insurance company as this will help in analysing the different issues faced by the company along with the speciality of the services and products provided by them as well. The structure of the report includes the analysis of the macro and micro analysis of AIA insurance company along with analysis of the competitive strategy of the respective company as well. The background of the company has to be analysed in an effectual manner that will help in understanding the different products and services provided by AIA. AIA group limited is known as AIA that is the largest life insurance company that is public listed in the entire Asia. The company helps in offering different kind of insurance and financial kind of services for the individuals and business along with health and accident insurance (Aia.com, 2018). The respective company helps in offering retirement planning along with services related to wealth management as well. AIA is the company that belongs to financial services and insurance industry and it serves the pan Asian countries as well. The company was founded in the year 1919 and the CEO of the company is Ng Keng Hooi (Group Chief Executive and President). Macro Analysis Proper macro analysis is required to be done wherein the PESTLE analysis is essential in nature as this helps in providing a proper deal about the different kind of operating challenges. AIA life insurance company can face different kind of operating challenges that is prevalent in macro environment other than the different kind of competitive forces. Political Factors play an essential role in determining the different factors that can have huge impact on the AIA life insurance company. The long-term profitability of the company can get affected in certain market of a country (Barney 2014). AIA insurance company is operating in the entire life insurance company in different countries and it exposes itself in different kind of political system risks and environment as well. Proper diversification of the systematic risks of the entire political environment has to analyse the different factors before investing into the certain market are as follows: Political importance and stability of the sector of life insurance in the economy of the country (Gamble and Thompson 2014) Different kind of tax rates and incentives Risk of invasion of the military Industrial safety kind of regulations in the entire financial sector Work regulations in life insurance along with wage legislation Economic Factors create a huge impact on the AIA life insurance company wherein the inflation rate, rate of savings along with rate of interest helps in determining the aggregate demand along with investment in the entire economy. AIA Life insurance company can use the different economic factors of the country such as the rate of growth along with spending of the consumers has to forecast the growth sector and the company needs to consider the following factors that includes: Level of education in the economy Economic rate of growth along with rate of inflation Rate of interest and quality of the infrastructure Social Factors can create huge impact on the entire society wherein the society culture can impact the culture on the organization in an environment. The different kind of shared beliefs and attitudes of the entire population play a significant role in AIA insurance company along with new marketers. The different kind of social factors that has to be identified by AIA insurance company are as follows: Skill level and demographics of the population Leisure interests Class structure along with hierarchy in the society (Grant 2016) Culture that includes gender roles and social conventions Technological Factors play a significant role on AIA life insurance company wherein transportation industry is the good example in illustrating the point. The entire Taxi industry is dominated with different players to cope with the changes wherein there are competitors like Uber and Lyft. Proper technological advancements are required to be used by the company wherein this will help them in providing insurance for cars along with other transport as well. The technological factors include the following: Impact of technology on offering of product Impact of the entire value chain structure in the financial sector Rate of diffusion in technology (Wheelen et al. 2017) Impact of structure of cost on life insurance industry Environmental factors create huge impact on the AIA life insurance company wherein different kind of markets have different kind of norms or the environmental standards wherein it is seen that different countries have different kind of environmental laws and regulations. The liability issues vary from one country to another and this can cause different environmental disasters as well. before entering into the market, it is essential in nature to evaluate the environmental standards to operate in such market as well. The different kind of environmental factors are as follows: Change in weather and climate Laws that regulate environmental pollution Endangered species Recycling and waste management in entire financial sector Legal Factors create huge impact on the legal framework of AIA insurance company (Saeidi et al. 2015). The respective company has to evaluate the legal factors before entering into markets and this can lead to theft of the secret sauce of the organization as well. The different kind of legal factors that can affect the company are as follows: Health and safety law Protection of data Discrimination law E-commerce and consumer protection (Sakas, Vlachos and Nasiopoulos 2014) Micro Analysis Proper internal environmental analysis is required to be performed in the AIA Insurance Company as this helped in understanding the different kind of threats, competition and rivalry from the other competitor firms in the entire competitive market. In order to gain and generate the competitive rate, proper competitive analysis is required to be performed by the company as this will help them in understanding the issues and solve them effectually as well. With the help of the data mining sources, the competitive strategy has been adopted that helped in analysing the competitive analysis of AIA life insurance company. Proper mapping has been done that has helped the company in providing the customers with proper resources at a reasonable rate in comparison to the other competitors in the market that includes Sahara Life Insurance or Reliance Life Insurance Company. Furthermore, in order to understand the requirements of the customers, AIA Life Insurance Company includes different kind of techniques such as perceptual map and other techniques that helped them in competing with the other competitors in the market. The templates have been used by AIA Life Insurance Company that helped them in handling the different policy statement of the clients in the market. With plotting of the different competitors in the perceptual map, it has helped in understanding their weaknesses and tried to make their strength in order to gain competitive advantage in the market. Lastly, the threats and rivalry from new and existing firms has been described that has helped and it assisted in understanding the issues faced by the respective insurance company and solved it with the help of different kind of tactics and techniques that helped them in performing better and gaining customers in the market as well. Competitive Analysis The competitive analysis of AIA Insurance Company in comparison to the other companies in the same sector is required to be done in an effectual and appropriate manner. there are two rivalries of AIA Insurance Company who are the main competitors in terms of gaining profitability and revenues along with gaining huge customers in the market. Reliance Insurance Company provides the customers with the innovative products and services with the implementation of the changing market technological advancements (Ethiraj, Gambardella and Helfat 2016). Furthermore, it is seen that the Reliance Insurance Company is less competitive in nature than AIA Life Insurance Company as this respective company utilizes the different kind of new technological advancements in the services provided by them to the different customers in an effectual manner as well (Madsen and Walker 2015). The investment plans used by AIA Life Insurance Company is different and updated in nature and this helps in meeting the requirements in an appropriate manner. However, Sahara Life Insurance Company is performing better in comparison to AIA and Reliance Life Insurance Companies (Ginter 2018). It is seen that there are different kind of strategies such as innovative strategies and technological advancements helped them in performing effectively and this helped them in being number one in the entire economy. Sahara Life Insurance Company includes the different kind of marketing and sales strategies that has helped them in performing better in the market with the help of analysing the expectations of the customers (Schilke 2014). From the competitive analysis of the two main competitors of AIA Insurance Company, it can be seen that there are different kind of ineffectiveness in the marketing strategies along with sales strategies of the company that has to be analysed effectually (Goetsch and Davis 2014). All the competitors of AIA need to overcome the different kind of challenges in the market as this will help in gaining competitive advantage in the entire economy and market. Proper diminishing effectiveness of the different kind of traditional distribution has to be shifted towards the new innovative strategies by the insurance companies as this will help them in their strategic growth and solve the issues in an appropriate manner as well (Cusumano, Kahl and Suarez 2015). Furthermore, the evolving expectations of the customers has to be ascertained effectively by the competitors and AIA Insurance Company as this will assist them in understanding the requirements of customers and they can research with the help of different and multiple channels as this will help them in becoming most effective in nature. AIA Insurance Company is one of the most effectual and effective companies in the entire economy as this is making them the best among the other competitors in the market. They use the new strategies and the sales and marketing strategies are effective and not outdated in nature as well. Lastly, the AIA Insurance Company targets the different kind of customers and try to satisfy the different needs of them in an appropriate manner as well. The traditional distribution channel has been improvised in an effectual manner that helps them in standing out from the competitors as well (Meihami and Meihami, 2014). Proper SWOT analysis is essential in nature that has to be conducted by AIA insurance company wherein this will help AIA life insurance company to understand the strengths, weaknesses, opportunities along with threats that is faced by the company. There are different other competitors in the market that has to be analysed by the respective company AIA life insurance company to analyse the risks and strategies to solve the issues as well. With the implementation of the SWOT analysis, the AIA Life Insurance Company will be aware about different threats and this will cause huge pressure on the other competitors as well in the future that will be a competitive advantage for them as well (Bettis et al. 2016). Proper and optimum utilization of the value chain is one of the strengths wherein AIA life insurance company had set of more than ten subsidiary companies and they handle the different kind of insurance companies that include corporate system of pension management tasks, verification of life insurance as well. Therefore, the company is catering to the different needs of the customers that is insurance related tasks (Donate and de Pablo 2015). This is disintegrating in nature that will help in creating and gaining value by functioning in an independent manner. Strong kind of innovation and deep understanding about the customers is the second strength of the AIA life insurance company wherein it includes the different kind of continuous support activities that will help them in creating and providing different kind of whole life insurance policy and annuity products as well (Moutinho and Vargas-Sanchez 2018). Few kinds of innovative strategies have to be adopted by them as this will help them in solving the issues of the customers effectively as well Capable kind of leadership and management team is the other strength wherein they design different kind of products for the different kind of customers. AIA Insurance Company needs to improve the financial condition along with solidifying the base of the customers as well. These kinds of strategies will help in meeting the goals that will help in executing the strategy in making the management capable in nature. Investment in the framework for risk management is one of the weaknesses of AIA Insurance Company wherein it has been seen that the negative kind of interest rates has led AIA in investing in different new regions and business sectors. This comply different kind of risk profile with the novel kind of characteristics and they need to invest heavily as to construct appropriate risk management framework that can help in mitigating the loss (Hill, Jones and Schilling 2014). Investment in the training of the different sales executive wherein the sales executive of the company has to undergo different kind of transformation and this is increasing the dependence on the information technology of communication that can cause digitization of the entire business model. Improvement of the disclosure mechanism along with system of control wherein the disclosure mechanism of the entire organization has to be further improved in an effectual manner that helps the company in gaining better understanding of the information of the business and this can cause digitization of the business model as well. The consultation skills of the respective company can affect negatively and this will cause competitive advantage for the consultation company as well. Diversification of the needs of the customers is one of the opportunities of AIA Life Insurance Company wherein there is rising demand for the different kind of insurance products wherein it is seen that there are huge number of women who are entering into the workforce and helping in dealing with the needs of the customers as well (Wirtz et al. 2016). Benefit of low cost of the entire capital is the other opportunities wherein the slow growth of the economic activities and the growth of the population can look for outside growth and the low cost of capital is allowing AIA insurance company to grow in an expanding manner (Brewster 2017). Acquisition and mergers deals are the other opportunity wherein it is seen that there are different kind of new mergers and acquisitions deals have been struck by different companies in AIA insurance company (Johnson 2016). This kind of opportunity can help the company in broadening their customer base and this will help in solving the issues in an effectual manner as well. The different kind of mergers and acquisitions will help in solving the different kind of growth related issues in different kind of companies as well. Dilution of the value of the shareholders is one of the major threats in AIA life insurance company wherein the entire practice of longstanding valuing relationship with the different shareholders can cause and create hindrance for AIA Company and this will consolidate further as well and this can be a huge threat for the company as well. The global economic crisis is the other threat for the AIA life insurance company wherein there can be huge number of new entrants in the market that will affect their sales in the company or in the entire insurance sector. The harsh kind of economic conditions can harm the company in a drastic manner and the slowing rate of growth adopted by them can impact the management of the company in a negative manner as well (Lasserre 2017). The entry of the new NBFs in this sector is becoming a huge threat for AIA insurance company wherein this is creating huge pressure on the respective company as well. There are various competitors of AIA insurance company wherein the main competitors are Bajaj Alliance, Reliance Life Insurance and Sahara Life Insurance company as well (Morden 2016). These are the different kind of threats, opportunities, weaknesses and strengths of AIA Life Insurance Company. With the help of the SWOT analysis, it can be seen that the company has different kind of competitors in the market that can create huge pressure and dilemma on them. The negative rate of the policy of interest can cause huge issues and negative impact on the company that will cause due to the instability in the market and this will cause issues in the economic conditions of the company as well in the near future. Conclusion Therefore, it can be concluded that there are different kind of strengths, weaknesses, opportunities and threats of the AIA Life Insurance Company that is negatively as well as positively impacting the company. It has been seen that there are different kind of macro environmental factors that is causing huge issues in the organizations stability as there has been huge volatility in the industry. Furthermore, it has been seen that there are different kind of issues in the AIA insurance company that can become threat for them and this is becoming competitive advantage for the other competitive firms in the industry. Furthermore, the PESTEL analysis of the respective company has helped in understanding that there are few issues in terms of the technological advancements and legal factors that will cause huge issues in their advancement of the company. Proper steps have been taken by AIA life insurance company wherein this will be a huge support for the company that is continuous in nature and this helped in gaining competitive advantage in the entire competitive market as well. The legal factors are handled by AIA insurance company wherein it is seen that they need to understand the cause of the instability in the market and this has led to bringing stability in the companys stocks as well. References Aia.com. (2018). AIA Group Limited - Pan-Asian Life Insurance Company. 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